With the growing popularity of Overwatch and eSports, the Boston-based razor giant is now the official shaving product of the red hot Boston Uprising. With the agreement, Gillette will feature branding on Uprising practice jerseys and throughout their practice facility. Not only that, digital and social content will be distributed as well.
Murray Kohl, Vice President of Corporate Sales for Kraft Sports & Entertainment had this to say about the partnership:
“We’re confident that our fans, as well as the entire Overwatch community, will appreciate and embrace the forward-thinking nature of Gillette. They have been a proud partner of Kraft Sports & Entertainment for nearly two decades and we felt strongly about the opportunity to bring such a distinguished brand to the forefront of esports.”
Initially branded as underdogs, the Uprising have caught fire recently, becoming the only team in the league to win 12 games in a row, and still haven’t lost that streak. Their determination and skill has garnered success and respect across the league, and this latest announcement is only building upon their ability to not only represent the city of Boston proudly, but Overwatch fans alike.
The Overwatch League began in January and will run through June with the playoffs and finals set for July for more information on the Overwatch League, visit overwatchleague.com.